
King’s Cross
Cannabis


The Team
Omri Yaniv
Creative director and lead design
May Lee
Design & Production
Early Rounds
We decided the company needs to stand out using a simple, powerful icon embedding the power points of KXC.
We focused on the junction KXC is at literally and figurative while exploring shapes that communicate cannabis.

The Logo
Eventually we were very happy with the one icon that stood out the most. We were pleased that it could hold so many of the qualities we set for ourselves at the start.
A powerful emblem embedding the junction KXC are at as a company, creating something out of nothing. The icon hints cannabis and seems like it’s mid-movement, just as the market is. Building an industry from the ground up.


Final delivery
To insure brand consistency and make the utilization of this new identity easier, we assembled a brand guideline.



